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Chelsea Cohen

Chelsea Cohen is an Amazon seller, speaker & consultant. An Amazon expert, her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, and the Prosper Show & Amazing Summit stages, among others.
Amazon Brand Referral Bonus Program

New Amazon Brand Referral Bonus Program For Amazon Sellers

Amazon announced a new program that incentivizes sellers to advertise their Amazon product listings rather than their own websites through non-Amazon marketing channels. For example, Amazon would instead have you pay Instagram influencers to send traffic back to your product on Amazon–not to rival platforms where your product is listed. This move by Amazon is […] Read More

Amazon Climate Pledge Certification Badge

Four New Certifications Could Qualify You For Climate Pledge Friendly Badge

These new certifications aim to provide badges for items across the beauty, household, and grocery sectors. Amazon continues to expand its Climate Pledge Friendly badge system with the addition of four new third-party certifications. Learn about the new certifications, plus the advantages and challenges of the Amazon Climate Pledge certification. Read More

Potentially Lower Your Amazon Fulfillment Fees

Potentially Lower Fulfillment Fees Spells Good News For Amazon Sellers

In an encouraging move, Amazon has announced that sellers who create new offers then simultaneously store their FBA inventory across a broad selection of countries using Pan-European FBA could save up to 53% on their fulfillment fees. Sounds great, but how does it work? To learn more about how much in savings you can potentially […] Read More

Amazon Sellers Can Now Contact Buyers About Bad Reviews Again Big News

Big News: Sellers Can (Again) Contact Customers About Bad Reviews

Amazon updated its Customer Reviews tool! Brand-registered Amazon sellers can now send direct messages to customers who left a 1-3 star review. It is under the BRANDS > CUSTOMER REVIEWS tab in Seller Central: If you do not have access to this feature, you have not been identified as a brand owner. Visit the Brand Benefit Eligibility page to identify as […] Read More

Amazon APRL Scheme Leaves Sour Taste In Sellers Mouths

Amazon’s APRL Scheme Leaves Sour Taste In Sellers’ Mouths

In a highly-debated move, Amazon UK has announced that as of 5 July 2021, all Amazon Sellers must offer customers a Prepaid Return Label or Returnless Refunds for items that fall under Amazon’s Return Policy. In other words, Amazon Sellers will have to cough up the fees to return items at the whim of customer demands […] Read More