Amazon announced that it would no longer display HTML tags on product detail pages after June 8, 2021
Amazon announced that it would no longer parse and display HTML tags on product detail pages after June 8, 2021, which means no more Amazon product description HTML.
For example, if Amazon sellers have an HTML tag on a product description, the HTML tag will be stripped and displayed without the HTML formatting.
While this is, so far as we can tell, a UK update and we can’t tell (yet) whether it will also effect other marketplaces such as the US, updating product listings to account for this change will be a nightmare for many Amazon sellers – myself included 😫 – some who have thousands of Amazon listings containing HTML.
We all used paragraph <p></p> tags to make our listing more readable and bold tags <b></b> to make key benefits sell. Paragraph tags are also crucial in creating bulleted lists of features or benefits in the product description which is a great way to make these points stand out.
Using HTML in product descriptions is something I’ve taught in my copywriting presentations and that I use in my own copywriting clients’ listings because, quite simply, it increases sales. Heck, Amazon instructs it in its webinars.
That’s why I’m a bit shocked that Amazon is banning support of HTML on detail pages. Removing HTML from sellers’ product detail pages is a bit like declawing Wolverine. HTML gave sellers a fighting chance to stand out from others.
I’m also surprised because a better-crafted product page makes more money for Amazon too. And if Amazon sellers chose not to remove their HTML tags and then Amazon resorts to automatically removing the HTML, product descriptions will be ugly blocks of text!
WITH AMAZON PRODUCT DESCRIPTION HTML VS. NO AMAZON PRODUCT DESCRIPTION HTML
Amazon says they’re no longer supporting HTML on product descriptions and detail pages for security reasons and because they want to offer a better experience to non-HTML devices.
These reasons don’t quite make sense to us. I’m not quite sure how it could be a security risk to properly format sales copy and I’m not sure how offering a better experience to the handful of non-HTML devices (whoever in this world is using those 🤪), while creating a worse experience for the myriad of HTML devices is a good idea. 🤷🏽♀️
We could hypothesize all sorts of alternate reasons behind the change such as a push to get everyone onto A+ (and possibly then to start charging for it), but all that would be just theories until we see it play out.
It’s not all doom and gloom though. There is a rumor of Amazon making an exception for the “line break” HTML tag <br>. I’m waiting for Amazon to confirm this.
Our programmers have already started building a free tool to help Amazon sellers update their product listing into the new format. It’s a Copy/Paste HTML product description converter tool that enables sellers to bulk-update their product listings into the new format. For example, replacing paragraph tags with line break tags.
Example Of Converting Paragraphs To Line Breaks In Amazon Product Description HTML
If you want access to this free tool when it's available, leave your name and email below, and we’ll notify you. We’ll also keep you posted regarding any updates Amazon gives regarding this new Amazon Product Detail Pages policy change, such as whether they’re rolling this out across all marketplaces.
We’re still hoping they change their minds🤞, so we’re not updating any of our product listings until we get closer to the June 8th, 2021 deadline.