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RIP Amazon Early Review Program

RIP Early Review Program

Next up, it’s time to say “rest in peace” to the Early Review Program. The enrollment for this program has been closed, and the program has been canceled.

Amazon believes that it has come up with other, more successful ways of getting reviews such as the “One Tap” reviews system. Using One Tap reviews, a buyer can only leave a star rating without actually writing a review. This system allows for more star ratings to occur without buyers having to fill out additional details like the review title and review text that was previously required.

Then we also have Global Review Sharing. If you’ve got reviews in the UK, you’ll be able to share those reviews across multiple platforms so that all of the reviews across all Amazon platforms will benefit all of your marketplaces.

One of the downsides of the Early Review Program’s cancellation is for those sellers launching new products. It may be more challenging to get those first reviews. If you find yourself in this position, I recommend still keeping your current review policies and systems in place, especially things like using the Request Review button. This will help to increase those reviews and the sales-to-reviews conversion ratio.

Some seller tools have a Chrome Bulk Request Review extension. I would try this if you’ve got a lot of products or a lot of sales, and it’s going to take you a long time to work your way through all of those reviews. As long as they’re not giving you any trouble, keep any email follow-up sequences that you have in place to request reviews per terms of service.

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