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Review Commenting No Longer Available Amazon News

Amazon “Review Commenting” Updates

As of December 16th, 2020, review comments have been removed. This means that when customers write reviews, sellers and other Amazon buyers cannot comment on these reviews. I think this is a disservice to customers and sellers alike.

This new rule makes it difficult for us to contact our customers to address various issues if something goes wrong. Sometimes the only place we’re able to find unhappy customers is in the negative reviews. We can then contact them, apologize for the problem and offer to send a replacement or make things right somehow. It’s no longer possible to handle those issues through the comments section of your products.

This is very unfortunate. It is worth a try for us to contact Amazon Seller Central with our opinion. We need to let them know that, at the very least, they should allow sellers to comment on these reviews. I can understand why Amazon wouldn’t want random customers commenting, but we need to show that we are taking care of our customers through our comments and interactions. Other customers will see those comments and be able to understand that there is someone there for them if anything goes wrong.

Viral Launch published a brief article on this topic and gave some excellent tips about using your copywriting to either avoid a bad review or mitigate those types of damages. For example, there might be something in your copy that you have not adequately explained. If you’re not sufficiently explaining the product, customers may have a misconception about your product’s capability. Therefore, you may be giving them a wrong impression and be causing those negative reviews.

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