Amazon HTML Converter + HTML Editor

Amazon Text To Amazon HTML Converter Tool

After Amazon announced the ban of Amazon HTML descriptions for products (more on that below), my team and I created the Amazon HTML Converter tool to help get things updated into the new format.

The Amazon HTML Converter is a free tool that helps you quickly convert your Amazon Description HTML from the old format to the new format.

1. Copy/paste your current Amazon HTML into this tool

2. Set the rules you would like to automatically apply using the tool.

For example, you can replace paragraph tags <p> with line breaks tags <br> , or replace bold tags <b> with UPPERCASE letters.

3. Copy the converted HTML and paste it back into your Amazon HTML product description.

Watch the video tutorial above to learn more, or continue reading below to learn more about the Banned Amazon Product Description HTML announcement.

Amazon Product Description Editor

There are two ways to edit your Amazon product description: (1) Toggle on HTML to edit the HTML, or (2) toggle off HTML mode to edit the text just like you would in Google docs or Microsoft Word. As you type into the Amazon Product Description Editor, clean Amazon HTML will be created automatically without you having to know the code.

For example, try typing the following into the Amazon Product Description Editor:

As you type into the Amazon product description editor, here is the Amazon HTML it generates in real-time:

<p>This is<b>my Product</b></p>
<ul><li>This is my product bullet point</li></ul>

Notice how my product is wrapped in bold tags <b></b> and notice how the list item is wrapped in list tags <ul><li></li></ul>

Amazon doesn't like HTML lists so we can then use the RULES to convert the HTML bullet list to a dashed list or an asterisk list.

Amazon Product Description HTML Character Counter

As you type your Amazon description, you'll see a character counter that keeps track of how many characters you have used out of the 2,000 characters Amazon allows. It's important to note that Amazon does count spaces and HTML code characters. For example, if you use the <strong> HTML tag to bold words, that counts as eight characters. If you use the <b> HTML tag to bold words, it would be three characters.That's why our editor uses <b> tags by default and not <strong> tags.

MS Word to Clean Amazon HTML Converter

One of the powerful features of the Amazon HTML Converter is that you can copy/paste your text from a Microsoft word document into the Amazon HTML Editor. It will automatically clean the HTML into an Amazon-friendly format.

Google Docs to Clean Amazon HTML Converter

If you love to write your Amazon product descriptions in Google Docs, but hate the process of converting that text into HTML for your Amazon Product Descriptions, then you'll love our Amazon HTML converter. Just copy/paste your Google Doc text into the Amazon HTML editor, and it will automatically get converted to clean Amazon-friendly HTML.

Banned Amazon Product Description HTML

Amazon announced that they would no longer display HTML tags on product detail pages after June 8, 2021, for the UK and July 30, 2021, for the US

Amazon announced that it would no longer parse and display HTML tags on product detail pages after June 8, 2021, for the UK and July 17, 2021, for the US. However, Amazon recently extended the US deadline to July 30th, 2021

For example, if Amazon sellers have an HTML tag on a product description, the HTML tag will be stripped and displayed without the HTML formatting.

Updating product listings to account for this change will be a nightmare for many Amazon sellers – myself included 😫 – some who have thousands of Amazon listings containing HTML.

We all used paragraph <p> tags to make our listing more readable and bold tags <b> to make key benefits sell. Paragraph tags are also crucial in creating bulleted lists of features or benefits in the product description which is a great way to make these points stand out.

Using HTML in product descriptions is something I’ve taught in my copywriting presentations and that I use in my own copywriting clients’ listings because, quite simply, it increases sales. Heck, Amazon instructs it in its webinars.

That’s why I’m a bit shocked that Amazon is banning support of HTML on detail pages. Removing HTML from sellers’ product detail pages is a bit like declawing Wolverine. HTML gave sellers a fighting chance to stand out from others.

I’m also surprised because a better-crafted product page makes more money for Amazon too. And if Amazon sellers chose not to remove their HTML tags and then Amazon resorts to automatically removing the HTML, product descriptions will be ugly blocks of text!

WITH AMAZON PRODUCT DESCRIPTION HTML VS. NO AMAZON PRODUCT DESCRIPTION HTML

Amazon says they’re no longer supporting HTML on product descriptions and detail pages for security reasons and because they want to offer a better experience to non-HTML devices.

These reasons don’t quite make sense to us. I’m not quite sure how it could be a security risk to properly format sales copy and I’m not sure how offering a better experience to the handful of non-HTML devices (whoever in this world is using those 🤪), while creating a worse experience for the myriad of HTML devices is a good idea. 🤷🏽‍♀️

We could hypothesize all sorts of alternate reasons behind the change such as a push to get everyone onto A+ (and possibly then to start charging for it), but all that would be just theories until we see it play out.

It’s not all doom and gloom though. There is a rumor of Amazon making an exception for the “line break” HTML tag <br>.

Our programmers have already built a free tool to help Amazon sellers update their product listing into the new format. It’s a Copy/Paste HTML product description converter tool (shown at the top of this page) that enables sellers to quickly update their product listings into the new format. For example, replacing paragraph tags <p> with line break tags <br>.

Example Of Converting Paragraphs To In Amazon Line Breaks Product Description HTML

Give the Amazon HTML converter tool a try at the top of this page.

If you'd like to receive updates when we release new features to the Amazon HTML Description Converter Tool, or get notified when Amazon updates their policy regarding Amazon Product Detail Pages, subscribe below.

We’re still hoping Amazon changes its minds about the HTML ban🤞, so we’re not updating any of our product listings until we get closer to the deadline.