Amazon Seller News: Seller Facts, Blackout Dates, New COO Requirements, Banned HTML, and More...
In this Amazon Seller News update, we’ll be covering:
Typhoon Wreaks Supply Chain Havoc On China's Eastern Coast
China is now battling the devastation of its second drenching as typhoon In-Fa made landfall this past Sunday, lashing major cities along its Eastern seaboard, including Shanghai, Zhoushan, and Ningbo, with torrential rain and gale-force winds.
The news comes only days after reports of record-breaking rainfall in the nearby landlocked province of Henan, which caused destructive flooding in several parts of the region and disrupted logistics operations at a central air cargo hub in Zhengzhou.
The latest effects of the typhoon caused further freight delays to distributors in China, as the downpour forced Shanghai's two international airports, rail hub, and container port to close over the weekend.
According to the city's municipal Meteorological Bureau, Shanghai received over four inches of rain from Sunday to Monday, and the wind speed topped 72 mph. Typically, Shanghai gets around 4.7 inches of precipitation for the entire month of July.
The storm prompted the closure of the seaport and airport in Ningbo, which, together with Shanghai, make up some of the largest distribution hubs in the world. With the clean-up well underway along China's East Coast, most carriers expect normal operations to resume by Wednesday, 28 July.
However, with a backlog of cargo waiting at several ports in the area, vessel berthing delays of four-to-six days are expected at Shanghai and Ningbo seaports, and shipping rates are expected to increase for the next couple of weeks as freight forwarders scurry to find limited outbound availability.
Additionally, supply chains have been disrupted for the region's many factories, including a complex in Zhengzhou where almost half of Apple's iPhones sold worldwide are produced; hence its moniker “iPhone City.”
While China has suffered from annual summer flooding and typhoons for millennia, the record rainfall in Henan coupled with the nation's latest storm surge has provoked questions from meteorological experts about how cities in China could prepare themselves better for freak weather events, which they say are occurring more frequently and with increased intensity due to climate change.
Country Of Origin Now Required For Amazon Products
This announcement is for the UK, and we are not sure yet if the US marketplace and other marketplaces will soon follow. My guess is this might be specific to the UK right now as Amazon has pushed back on the COOL bill (Country Of Origin Labeling) in the past, which would mandate prominent disclosure of where a product is produced for all online retailers.
The new Country Of Original requirement seems to be more of a response to BREXIT. In the wake of the BREXIT fiasco since the UK exited the EU in January 2020, which has led to complex trade issues along the Northern Ireland/Republic of Ireland open border, Amazon has responded by introducing a new County of Origin (COO) regulation for Amazon Sellers.
This regulation update takes advantage of a largely unknown geographical and legal loophole, whereby Great Britain (GB) only constitutes England, Scotland, and Wales, whereas the United Kingdom (UK) also comprises Northern Ireland. However, while the root cause of the amendment stems from the debacle on the Irish border, Amazon has not openly admitted this to be the cause of the update. As such, the new rule acts as a blanket policy to all product listings regardless of where they are sold.
From 22 August onward, Amazon Sellers will need to give the appropriate COO data for every listing in their shop. Amazon states that the new regulation aims to improve the quality of product listings and ensure that FBA Export orders transiting the UK-EU, which now includes the Northern Ireland/Republic of Ireland border, are not held up by customs or face other taxation issues, which it says will hopefully smoothen out deliveries and improve customer satisfaction. But, of course, the new rule does come at one significant expense. Namely, the time Sellers will need to spend going through every listing in their shops to add Country Of Origin info. Those with extensive inventories could find themselves spending countless hours sifting through several thousand listings to make sure they are all compliant.
You might be asking, “What changes will the new requirement bring?” The update will have two direct impacts on listings and the Add a Product tool.
First, Sellers must provide COO information for all new listings, or else the system will not allow the listing to be created. In order to choose the COO, there is a drop-down menu that provides a list of countries to select. Second, Sellers cannot make any edits to existing listings until COO information has been provided.
What constitutes the COO may not always be clear when products are manufactured in different nations at different parts of the production process. According to the Rules of Origin outlined by the World Trade Organization (WTO) in Article 27, “Goods whose production involved more than one country shall be deemed to originate in the country where they underwent their last, substantial, economically justified processing or working in an undertaking equipped for that purpose and resulting in the manufacture of a new product or representing an important stage of manufacture.”
In any case, when you are unsure of what data to provide for the COO, you can find further information at Amazon’s Providing Country of Origin help page.
Prevent Customer Complaints By Putting Seals On Consumables
One thing all Amazon Sellers can probably agree on is that there’s nothing worse than receiving a customer complaint that could’ve been easily avoided.
So, in a bid to cut down on unnecessary grievances, Amazon recently analyzed a broad selection of complaints from buyers, taking note of what left customers feeling dissatisfied, and found that many buyers mistakenly identify items as “used” if they are not sealed.
This discovery suggests that even though Amazon Sellers supply customers with brand new, unused items, the lack of seals on certain products leads customers to believe that the products are not new.
As a result, Amazon has recommended that sellers (especially those selling consumable products) make themselves fully aware of preventing product condition issues, paying particular attention to the information on broken or missing seals.
Additionally, Amazon offers further help to understand complaints relating to product condition issues through this video which details how to avoid different product complaints linked to the condition.
It should be added that #2 on that list is “Items that are dirty, soiled, or have hair, stains, odors, or other substances”. This has actually been a not uncommon issue as Amazon will, at times resell your returned products without sufficient inspection and products have been resold to customers with food stuck in it or even as wild as diaper products that have been soiled.
This should not happen but it does. Thus it is important to note that, even if you are complying with the above, Amazon themselves may be causing these issues internally which you may have to deal with. This is something else to keep in mind if you are having problems with customer complaints.
New Amazon Brand Referral Bonus Program For Amazon Sellers
Amazon announced a new program that incentivizes sellers to advertise their Amazon product listings rather than their own websites through non-Amazon marketing channels.
For example, Amazon would instead have you pay Instagram influencers to send traffic back to your product on Amazon–not to rival platforms where your product is listed.
This move by Amazon is likely a response to the momentum Shopify has been gaining by partnering with the Google marketing ecosystem to extend sellers’ reach and Shopify’s expansion of its one-click checkout to ALL merchants on Google and Facebook. So what is the new program? Well, it’s NOT the “Amazon Associate” program for affiliate marketers. The new program is called the Amazon Brand Referral Bonus program, and it’s designed specifically for Amazon sellers.
How does the program work? When you drive traffic that results in a sale on the Amazon platform for your brand, you will receive a referral bonus, which Amazon says averages about 10%. That referral bonus acts as a credit to your Amazon referral fees. Also, if customers buy anything else from your brand, you’ll receive credit if it falls within the 14-day click window.
You’ll have to decide if the Amazon Brand Referral Bonus program is suitable for your business model. For some, it might be a win-win because you won’t have to deal with the merchant fees, hosting headaches, and other operational headaches experienced in multi-channel e-commerce.
It doesn’t make much sense for other sellers who want to own their customer’s journey and expand customer lifetime value through upsells and future sales. You can learn more about the Amazon Brand Referral Bonus program here.
Four New Certifications Could Qualify You For Climate Pledge Friendly Badge
Amazon continues to expand its Climate Pledge Friendly badge system with the addition of four new third-party certifications.
These new certifications aim to provide badges for items across the beauty, household, and grocery sectors.
Learn about the new certifications, plus the advantages and challenges of the Amazon Climate Pledge certification.
Amazon IPI (Inventory Performance Index) Update
Amazon hints that they’ll soon be in a better spot with storage capacity and are set to provide an update to Amazon sellers regarding IPI (Inventory Performance Index) sometime this December. Read IPI Update: July 2021
Potentially Lower Fulfillment Fees Spells Good News For Amazon Sellers
In an encouraging move, Amazon has announced that sellers who create new offers then simultaneously store their FBA inventory across a broad selection of countries using Pan-European FBA could save up to 53% on their fulfillment fees. Sounds great, but how does it work?
To learn more about how much in savings you can potentially make, Amazon suggests heading over to its FBA potential savings page in Seller Central, which details the methods applied to make the hypothetical savings. According to the information cited by Amazon, your maximum would-be savings can be calculated by making a comparison between the European Fulfilment Network fees and your local (current) FBA fulfillment fees.
By applying the formula to your last 12 months of FBA sales, you’ll be able to differentiate the costs involved with each type of fulfilment to establish your capacity for savings precisely. However, it’s important to remember that, as noted above, savings only apply to new offers enrolled in the Pan-European FBA program.
Big News: Sellers Can (Again) Contact Customers About Bad Reviews
Amazon updated its Customer Reviews tool! Brand-registered Amazon sellers can now send direct messages to customers who left a 1-3 star review.
It is under the BRANDS > CUSTOMER REVIEWS tab in Seller Central:
If you do not have access to this feature, you have not been identified as a brand owner. Visit the Brand Benefit Eligibility page to identify as brand owner and gain access to Customer Reviews and your other brand-exclusive benefits.
Sellers can reply to any product review with a rating of 3 and below:
You can contact the buyer only when you are the seller for that order. If you’re not, you’ll see a message like this:The message that you are able to send to the unhappy customer is a templated email that cannot be edited and can only be sent to the customer as-is. Example:You are also able to send an email about issuing the buyer a refund or replacement. This email is also an email template that can’t be changed.
Here is the official announcement from Amazon:
Amazon’s APRL Scheme Leaves Sour Taste In Sellers’ Mouths
In a highly-debated move, Amazon UK has announced that as of 5 July 2021, all Amazon Sellers must offer customers a Prepaid Return Label or Returnless Refunds for items that fall under Amazon’s Return Policy. In other words, Amazon Sellers will have to cough up the fees to return items at the whim of customer demands for almost all of the items found on Amazon, with only a handful of exceptions that are exempt from the update. While Amazon claims this change of policy has come about as a result of listening to feedback from its customers, the backlash from Amazon Sellers has been significant.
Dubbed Amazon Prepaid Return Label (APRL), almost as if a nod to April Fool’s Day, the new policy allows customers to initiate returns via Amazon’s Online Return Centre (ORC), which Amazon will automatically authorize. Customers will then receive a tracked Prepaid Return Label through APRL, while the postage fees will be immediately deducted from the Seller’s account as soon as a courier receives the item and scans the Prepaid Return Label. Customers will have the option of selecting Royal Mail or Hermes to ship the items back, but Sellers can at least breathe a sigh of relief that this feature is only (currently?) for domestic sales.
Tracked Returns or No Returns
Adding insult to injury for Amazon Sellers, the new rules also indicate that all Prepaid Return Labels must include a tracked shipment method, regardless of whether the customer ordered the item with tracked shipping in the first place. Amazon also went so far as to note that Prepaid Return Label may not be suitable for low-priced items, so Sellers have the option of selecting Returnless Refunds, allowing customers to keep the item and receive a refund without the need to return it. It looks like a win-win for customers, but these new regulations will surely hit many Amazon Sellers hard. And all this on the heels of the new restock limits policies pushing a lot more warehousing holding and handling fees back onto sellers.
One shred of hope for Amazon Sellers is that they can apply for exemptions for items deemed as high-value, large-size, or those that require unique delivery methods, but the final decision still rests with Amazon as to whether or not it will be exempt.
Amazon also noted that if Sellers wish to continue trading on its platform, their acceptance of this new program is obligatory, and as such, they should familiarize themselves with all of the policy’s terms and conditions as well as Amazon Buy Shipping Services.
Blackout Dates: China’s Dragon Boat Festival
China’s Dragon Boat Festival will take place June 12th-June 14th, 2021.
I recommend taking care of any China-related business beforehand because there will be potential delays due to factories closing for this holiday, also sometimes referred to as blackout days. Blackout days refer to periods where no production and shipping can happen, such as the Chinese New Year or China’s National Day.
I also recommend adding blackout dates to your inventory forecasting calendars for these dates and other essential blackout dates so that you avoid any logistical headaches.
You can anticipate blackout dates like the Dragon Boat Festival by talking to your vendors or looking at a Chinese calendar.
China’s National Day takes place from the 1st through the 7th of October. You can also refer to the Chinese calendar for other holidays to ask your suppliers about and which may affect production and shipping so that you can set those dates well ahead of time.
The SoStocked Blackouts feature allows you to easily factor blackout periods into your inventory calculations and tells you to either order more inventory or order earlier to account for the days when the supplier is unavailable to produce inventory.
Amazon Global Program: Sell Worldwide With No Added Fees
Amazon Global Program: Sell Worldwide With No New VAT Accounts or Added Fees: Things have just gotten a whole lot easier for Amazon sellers when it comes to selling products internationally. By taking advantage of Amazon’s new global operation, products that are fulfilled by Amazon (FBA) can now be sold anywhere in the world without any extra charges.
Sellers can now allow Amazon to purchase FBA items at the price the seller names, and Amazon will sell these products to international customers from the customer’s local Amazon marketplace. This means that the sale is registered as a regular domestic transaction for Amazon sellers and their customers. Meanwhile, Amazon takes care of all the logistics costs and handles all of the cross-border legwork.
By enrolling in the program, sellers permit Amazon to add their products to other Amazon marketplaces around the globe, which translates the item information into the local target language and converts its price into the local currency, making it easier for customers to find and buy the products they want.
Once sellers have enlisted, Amazon will sell products bought by international customers through the customer’s local Amazon marketplace, which is also used for returns. They will purchase the product from your current marketplace and arrange for delivery to the customer. For customers, it will be as if they bought the product locally.
Yet, while the customer pays for the product in their local currency, sellers are still paid the set product price in their own currency, making it a win-win, with the added bonus of no cross-border transportation fees or new VAT accounts or VAT filings needed.
It’s as if Amazon is acting as the cross-border drop shipper, listing your products in marketplaces where you don’t currently list or have VAT accounts and then buying them from you and selling them through these listings. Amazon takes care of the logistics and any VAT requirements within the new country of sale. You, of course, would need to handle any required VAT to your local country on your end for your sale to Amazon for this transaction.
Amazon will only purchase products from the Amazon marketplaces where sellers have provided a VAT number in Seller Central. Then, when sellers receive an order through the global program, it will appear as a domestic order on the Manage Orders page within Seller Central, while the name of the customer will show as Amazon.
There is no need for sellers to sign up as an Amazon supplier or vendor in order to join the program, and their account status will remain unchanged.
Opting in is very straightforward and simply requires sellers to go to their Fulfillment by Amazon settings and click Enable where it says “Allow Amazon to buy my products to sell globally” for each Amazon marketplace they want to allow to sell their products.
Sellers who decide to enable this feature should familiarize themselves with all the terms and conditions of the program.
Set a Faster Default Handling Time
📢 Amazon has recently announced its new customizable default handling time settings for Seller-Fulfilled Prime orders!
Effective May 25, 2021, sellers with professional selling plans can now set one-business-day lead times for their products—one day faster than the previous two-day handling times!
With quicker estimated shipping times, you will be able to serve your customers better, and you’ll be more likely to be highlighted as the “Featured Offer” on Amazon’s product details pages. Therefore, leveraging this update could lead to increased customer satisfaction and sales. 💰
But for sellers who don’t have the operational capabilities to pack and ship orders within one day or who can ship only a portion of their catalog within one day and need to adjust settings on a SKU by SKU basis, Amazon recommended selecting a longer handling time using:
To change your product’s default handling time from two business days to one business day, follow Amazon’s step-by-step guide in this post.
Amazon Product Description HTML
Amazon Prime Day 2021 Check-In Dates
Christmas arrives early for some Amazon sellers! Yes, s-o-m-e. Because unfortunately not all countries will be having a Prime Day next month, and with valid reasoning.
Typically held every July, the annual two-day discount event has been scheduled to take place in June. If you plan on selling internationally on Prime Day and have enough storage capacity to accommodate your incoming inventory (see Amazon restock limits update), be sure to send your inventory to your target countries by the dates below.👌
Target Inventory Arrival Dates for Prime Day:
In other news, India and Canada will see no Prime Day action in June due to a high uptick in COVID-19 cases over the past few months, CNBC reports. 😟
No rescheduled date for India and Canada has been offered yet. So watch for any future announcements.
Check out the registration links below to start selling and shipping items globally on Prime Day 2021.
Amazon 2021 MCF Fees and Features
In response to the economic effects of the COVID-19 pandemic and what was undoubtedly a challenging year for most, Amazon decided to lend its sellers a hand in December 2020 by postponing its annual fee adjustments. Additionally, Amazon absorbed certain costs to support sellers through a challenging winter and help them get back on their feet after a few tricky and uncertain quarters.
At long last, it seems like there is a glimmer of light at the end of the COVID tunnel. With what looks like a path to normality now set before us, Amazon has concluded that the time is right to announce its next US Multi-Channel Fulfillment (MCF) fee adjustment, due to take place on June 1, 2021.
What are the Key Changes for 2021?
The 2021 US Multi-Channel Fulfillment fee changes include measured increases in fulfillment fees, in line with the industry average of about 3%, to reflect changing fulfillment, transportation, and storage costs.
Furthermore, Amazon has given sellers the option to block orders from being shipped by Amazon Logistics for a 5% surcharge. This change results from the fact that sales channels like eBay and Walmart prohibit Amazon Logistics, so sellers will be able to block this shipping method at the account level within the FBA settings or on individual orders.
Starting in June, most MCF product size tiers will be aligned to the Fulfillment by Amazon tiers, and there will be a new Small standard size for products weighing 2 oz or less. Also, Amazon plans to remove expedited and priority shipping speeds on large oversize and special oversize products.
Amazon to add Sellers’ Top-Requested MCF Features
Firstly, Amazon claims to have improved on-time shipping for customer orders, although shouldn’t they have already done that? The company says standard-speed orders for in-stock inventory are now shipped out within two business days of order creation and expedited. Priority-speed orders are shipped out within one business day, so hopefully, this will improve MCF shipping overall.
Secondly, sellers will have the ability to track through AfterShip, to ensure Amazon Logistics shipments are trackable on popular channels such as Etsy and Wish. Any MCF tracking number can be used to search on Swiship.com as well. These tracking numbers can be accessed via the Seller Central order details pages or Amazon’s tracking API. Moreover, sellers will have the choice to have the number sent to the customer automatically, so long as an email address is provided when the order is submitted.
Thirdly, Amazon will use sellers’ MCF volume when calculating their Inventory Performance Index (IPI) score, which may help qualify for unlimited storage. If you don’t know your current IPI score, then head over to the Inventory Performance dashboard.
The final significant update for sellers is the ability to sign up to be put on the waiting list for the beta test of the unbranded packaging and international shipping features.
Do you think these updates are beneficial to your selling abilities? You can always let Amazon know what you think by dropping them some feedback at [email protected], and if you need any further information about the 2021 MCF updates, check out the MCF help page.
2021 Amazon Restock Limits Update
In the official news bulletin, Amazon announced: “Effective April 22, 2021, FBA products will no longer be subject to ASIN-level quantity limits. Instead, restock limits will be set at the storage-type level, offering you more flexibility in managing your shipments.”
Learn some pro tips on how to handle this update in-depth article Amazon Restock Limits.
CBP Announces New Customs Requirements For Low-Value Shipments
In what seems to be a bid to curb Importer of Record (IOR) risks, the US Customs and Border Protection (CBP) has announced new guidelines for correctly shipping your inventory to Amazon fulfillment centers in the US. It has also been speculated by Amazon forum members that the new measures aim at reducing the number of counterfeit goods on Amazon, most of which originate in China.
An IOR is a standard requirement for shipments of inventory that enter the United States from another country. However, Amazon, including its fulfillment centers, will not act as an IOR for any shipment of FBA inventory. This rule applies to all shipments of any size or value, regardless of origin and product. It’s essential not to leave this field blank on the customs entry form, as doing so may result in the shipment being refused and returned.
Since the IOR is the entity or person in the destination country responsible for ensuring compliance requirements are completed and met, they become liable for any goods that pass through CBP. The IOR is accountable for customs clearance, product classification, and the payment of duties and taxes. They are also the entity liable for all risk associated with clearing the goods.
Giving the correct information in the appropriate format ensures that goods imported to the US have a smooth transition through CBP. Additionally, merchandise owners who wish to take advantage of duty-free (Section 321 21) entry into the US need to supply information about their identity, such as their first and last name, or their company name, to CBP through the shipping manifest or customs entry form.
To assist sellers, Amazon suggests that you use this format on all import documentation:
If you’d like to learn more about how to properly format information about the merchandise owner in your customs documentation, we recommend reviewing CBP’s rules. Amazon has also stated that you should consult with your carrier or customs broker for further guidance about your shipments if you are in any doubt.
There’s also a lot of helpful information to be found over at Amazon’s Guide to Delivering Imports.
All ASINs Now Require Melting Temperature Attribute
Yep, you heard that right. ALL products now require this. 🤦♀️
Amazon announced on April 13th that ASINs require a melting temperature attribute regardless of whether they are sold via FBA or MFN.
I’m sure the last thing any of us want to do is manually update every one of our ASINs. It’s not like we all sell candles, chocolate, and lip balm.
It seems laughable to add melting points to things like shoes. What a Croc, eh? 😉
Especially when customers could care less about melting points.
I’m assuming Amazon must have a good logistical or storage reason for this. 🤷♀️
The good news sellers only have to do this for NEW ASINs and any ASINs that they update moving forward.
If your product isn’t heat-sensitive, you can select “No” from the drop-down.
If you’re the unlucky few who have to select “YES”… get those Googling fingers ready. Hopefully, Wikipedia or the periodic table has the quick answer you’re looking for. 🤞
RIP Early Review Program
Next up, it's time to say “rest in peace” to the Early Review Program. The enrollment for this program has been closed, and the program has been canceled.
Amazon believes that it has come up with other, more successful ways of getting reviews such as the “One Tap” reviews system. Using One Tap reviews, a buyer can only leave a star rating without actually writing a review. This system allows for more star ratings to occur without buyers having to fill out additional details like the review title and review text that was previously required.
Then we also have Global Review Sharing. If you've got reviews in the UK, you’ll be able to share those reviews across multiple platforms so that all of the reviews across all Amazon platforms will benefit all of your marketplaces.
One of the downsides of the Early Review Program’s cancellation is for those sellers launching new products. It may be more challenging to get those first reviews. If you find yourself in this position, I recommend still keeping your current review policies and systems in place, especially things like using the Request Review button. This will help to increase those reviews and the sales-to-reviews conversion ratio.
Some seller tools have a Chrome Bulk Request Review extension. I would try this if you've got a lot of products or a lot of sales, and it's going to take you a long time to work your way through all of those reviews. As long as they’re not giving you any trouble, keep any email follow-up sequences that you have in place to request reviews per terms of service.
VAT Services Even When Outside EU
Amazon wants more sellers in the European Union (EU). To help support this goal, Amazon has launched a new program for Value Added Tax services (VAT – similar to sales tax in the US). If you are a business outside of the EU, you can now tap into the VAT services available for partners on Amazon.
“Value Added Tax” is a tax on any goods that you're selling on Amazon. VAT filings can be confusing if you’re unsure which countries you should be filing and paying taxes to.
Because it can be so difficult to navigate these legalities and so expensive to move into new markets like the EU, many sellers haven't made the leap from the US to the EU. Amazon is trying to bridge that gap by launching this free program with many perks to lessen the financial blow. This new program is free for the first year; I imagine it's going to be a paid service after that.
If you’re interested, move quickly because this free offer is only available through April 30th, 2021. If you're considering getting into the EU, it would be a good idea to take action now before that window closes. This free program includes:
Within this program, you will also get a free European Union “EORI”, which is an “Economic Operations, Registration, and Identification number.” The EORI is the number assigned to your specific VAT situation. You can for the program register here.
This VAT service might save you some money! Also, check out our FBA new selection program blog post to learn more about another program that incentivizes sellers by saving on fees.
Unsuitable Inventory Policy
The unsuitable inventory investigations policy is a brand-new policy that allows Amazon to request information from sellers to determine whether goods are counterfeit or illegal. Amazon will be asking for documentation from sellers on these products. If they find the documentation to be unsuitable or not presented at all, they could dispose of that inventory. In some circumstances, they could simply make it available for you to remove yourself.
I can see some good and some bad in this. It’s a good thing that Amazon is cleaning up the marketplace and making it more trustworthy. Amazon buyers should feel more comfortable and safe, knowing that they’re not going to be buying a counterfeit product. It will also potentially protect us as sellers from the fraudulent hijackers that come onto our listings and say that they're selling our product when they are not.
The only potential downside I see to this is that Amazon has been prone to shoot first, ask questions never, and has also tended to get it wrong sometimes (i.e., the pesticide policy).
Just a heads up, if you have a suspension that occurs for no good reason and Amazon is requesting documentation, this might be why. You can learn more here.
Amazon’s New Automated Pricing Tool
Amazon is now instituting automated pricing. If you are a retail arbitrage or wholesale seller, this could potentially be excellent news for you.
Some sellers use external repricing tools, which raise or lower your price based on the prices of others selling the same product, usually someone you're sharing the BuyBox with, as well as other parameters you’ve pre-set. A repricer are a beneficial tool and can help to:
Amazon has now built its own tool, potentially allowing you to stop using and paying for your current Repricers, canceling some of those software fees. I recommend testing it out first. You want to make sure that it works the way you think it's going to work before you cancel those services.
For those who don’t know, here’s a little primer on how reprices generally work: you will start by building out “rules” around how high or low you are willing to go with your pricing and what your sales objective is, such as whether you want to focus on higher profit, for example, or more sales with lower profit, etc. If you're using pricing tools, you're familiar with pricing rules.
One of the benefits of this tool is that if you're using the Build International Listing tool, it will allow you to create pricing rules across multiple marketplaces. For example, if you sell in Mexico, Canada, and the US, and your pricing needs to be different for each country based on your profitability, you can create rules for each individual marketplace.
Again, test it out. Amazon's tools have tended to show bugs or faulty logic in the past, especially during early stages, so I’ll emphasize again that you want to make sure that Amazon’s automated pricing tool is working the way that you think it should work before you convert over. I would recommend doing a test to compare Amazon's repricer tool to your current repricer tool and see if it's working to your standards.
A/B Testing Product Images Available
The next thing I want to bring up is the new A/B testing tool within Amazon. Under the Manage Experiments section in the New Brands tab in Seller Central, you can do split testing or A/B testing of certain elements of your listings. You can test titles, product images, and A+ content to discover what changes will earn you more conversion and sales.
For sellers who have done this testing in the past, it has been crucial to test over one full week for accurate results because sales on a Tuesday can't compare very well to sales on a Sunday, for example. Typically you'll have higher sales one day of the week than another.
For this new tool, however, that could be a thing of the past. Amazon has built their A/B tester by sending traffic to both tests equally within the same timeframe. What it is doing is sending 50% of the traffic to one side of the test and 50% to the other side, Amazon can then internally see what gets more conversion and better results.
This way you can take a Tuesday and split the sales on a Tuesday, around the same time. Given this, you could potentially do split tests a lot more quickly because you're splitting that traffic equally on the day of the same week and time of day so that you have more accuracy in regards to comparisons and you don't have to do such long split tests to get accurate data. That’s pretty cool!
In running successful split tests, start by changing just one thing. If you change a whole bunch of things at once, you won't be able to tell what actually contributed to the increase or decrease that you get. For example, if you change the title and change the images at the same time, you won't know which one produced the impact.
Always change one thing before moving on, decide which one is the winner, and stick with it. Then move on to testing something else, and in this way, streamline your process as you identify which elements are going to be most successful for your brand.
New Shipping Data Requirements
The last thing I want to talk about is shipping. There is a new requirement that when you ship seller-fulfilled inventory that you now have to provide the carrier name. For instance, UPS, FedEx, USPS, or any other provider that you're using for shipping out your seller-fulfilled inventory. Amazon will also soon be validating your tracking details.
When you're fulfilling an order, Amazon will look at the tracking information and make sure it’s valid and will show a warning if it gets an invalid tracking detail.
There has previously been a loophole allowing you to put in tracking information that was not valid. Sellers might have done this if they weren’t getting their orders out within the timeframe Amazon requires. If you put some sort of tracking information in, you could trick Amazon into thinking you were sending orders faster than you were, which would allow you to avoid the bad marks you might get from Amazon for slow delivery. That loophole seems to now be being closed with this new requirement.
Amazon, more times than not, eventually closes the loopholes. We want to take advantage of the good loopholes when we can, but a loophole like this is dangerous territory as it also affects the end buyer.
Amazon Storage Limit Updates
You may have recently received an email similar to the one I did stating that if your score is 450 or above, you will no longer be subject to storage limitations. This means you won't have storage limitations for standard-sized products, oversized, clothing, or footwear starting January 1st, 2021. Restock quantity limits are still going to be restricted.
In my opinion, not much is changing for most sellers. Sellers with oversized products could experience considerable relief but most other sellers won’t notice much. That said, we do have to pay attention to what is happening. We are starting to see restrictive quantity limits go up incrementally.
In the fall of 2020, we all had relatively decent limitations and could send in 3+ months’ worth of inventory. In December, we saw that cut-down, at times as low as five weeks or lower. I’ve already seen it start to climb back up in my account to over 60 days of stock, so it is beginning to move in the right direction, but you still might encounter these limitations.
If you're interested in finding out whether you have an IPI score of 450 or above, you can find it on your Seller Central dashboard under the Inventory Performance Dashboard. You can also review your storage limitations there at the bottom of the page. Just click “Storage Volume” to expand it upward and see how much you're using in each of the different storage segments.
If you have storage restrictions, this may significantly affect you, especially if you have oversized items. However, if you have standard-sized products, it may not be that substantial of a change. We are starting to see the quantity restrictions move back up in a positive direction.
Hopefully, we’ll see that continue to improve and become less restrictive. Even so, I don't think it's going to go back to the way it was before. I think Amazon is more interested in being a distribution center than a storage center and wants Amazon sellers to improve their inventory management and take more responsibility for that side of their business.
If you want to improve inventory management, join me on a live webinar, I host twice a month discussing things like Restock Limits, NARF, Brexit, inventory planning, etc. Whether you're using SoStocked or a spreadsheet, the techniques we discuss are essentially the same.
Amazon “Review Commenting” Updates
As of December 16th, 2020, review comments have been removed. This means that when customers write reviews, sellers and other Amazon buyers cannot comment on these reviews. I think this is a disservice to customers and sellers alike.
This new rule makes it difficult for us to contact our customers to address various issues if something goes wrong. Sometimes the only place we’re able to find unhappy customers is in the negative reviews. We can then contact them, apologize for the problem and offer to send a replacement or make things right somehow. It's no longer possible to handle those issues through the comments section of your products.
This is very unfortunate. It is worth a try for us to contact Amazon Seller Central with our opinion. We need to let them know that, at the very least, they should allow sellers to comment on these reviews. I can understand why Amazon wouldn’t want random customers commenting, but we need to show that we are taking care of our customers through our comments and interactions. Other customers will see those comments and be able to understand that there is someone there for them if anything goes wrong.
Viral Launch published a brief article on this topic and gave some excellent tips about using your copywriting to either avoid a bad review or mitigate those types of damages. For example, there might be something in your copy that you have not adequately explained. If you're not sufficiently explaining the product, customers may have a misconception about your product’s capability. Therefore, you may be giving them a wrong impression and be causing those negative reviews.
SoStocked’s Future Plans
The last thing I want to bring to your attention is that we raised our prices after January 1st, 2020. Although prices went up, we still offer one UNLIMITED plan with unlimited features, SKUs, and Orders.
Sometime this year, we’ll be raising our prices again and limiting features, SKUs, and Orders based on pricing plans. So lock-in the unlimited plan while it’s still available. We have big plans for 2021, and we want to invest more resources into building out valuable features for Amazon sellers like you.
First, we will implement specific features like FBA shipments and integrations with Shopify, Walmart, and eBay. Moving in this direction requires us to invest more money and time into building out great software, hence the price changes. This change will not affect any current sellers who are using the software. If you are an existing user, your price is locked in and will be for your account’s life.
Another feature we want to add mid-year is cash flow modeling. Cash flow modeling will show how your “forecast” will affect cash flow and help you answer questions like:
Towards the end of 2021, our goal is to add logistics modeling. Everything comes full circle here: inventory, cash flow, and logistics.
Logistics modeling will show you the additional piece of how your storage fees, labor cost, labeling, and any other related expenses add up. For example, if your supplier is going to give you a five percent discount on bulk orders, logistics modeling will allow you to see whether it is beneficial to buy six months worth of inventory by asking these questions:
You'll be able to do this logistics modeling and then make informed decisions on the most cost-effective ways to do manage your logistics. We want to get the SoStocked software to the point where you can holistically view how inventory and logistics affect your cash flow so that your bottom line and your profit are as streamlined as possible. You can know that you're making the right decisions based on math, numbers, and bottom-line profit.
We want to be a logistics problem solver, not just an inventory management software. We want you to have a tool that makes you feel confident about the logistical decisions you are making, not only by avoiding stock-outs but also by increasing your profit from a logistics perspective.