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I have been successfully selling on Amazon since 2014. I’ve been featured on stages and podcasts, teaching people how to significantly increase their traffic and conversions with Amazon-specific copywriting techniques. But in 2018 the one recurring challenge I kept experiencing in my business wasn’t marketing. It was inventory management.
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Not to mention it was a nightmare to manage with spreadsheets and software that just didn’t work. Short on time? Click the video thumbnail above to get a quick glimpse into why I created SoStocked.com. I spent five years jumping from spreadsheets to Airtable to other software tools. But nothing worked the way it needed to. Spreadsheet/Airtable were time-consuming, clunky, and prone to human error. And other software algorithms were hard to understand and trust and weren’t customizable enough. They were too “one-size-fits-all” but really didn’t work uniformly for all products in my business.
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If you’re short on time, this video will give you a quick glimpse into why I create SoStocked.com
SoStocked.com is software for Amazon sellers who needed a better Amazon inventory management,
forecasting, and tracking system – something
that can be fine-tuned and customized to fit any Amazon business. I guess it’s both the artist and
accountant in me that needed something
that was fully customizable and fully understandable. Stemming from my six years as an artist in film
and writing, I wanted the creative
control to fine-tune things to my specific needs. Simultaneously, my four years at an accounting firm
meant I wouldn’t trust the numbers
unless I could see and make sense of them.
The combined “artist and accountant” methodology certainly struck a chord with other Amazon sellers as
well. SoStocked officially launched
in 2019 to only a handful of beta testers, but in 2021 had achieved the 1,000 paying customers
milestone! Sidenote: Click on the video
above to see me hustling in the early days to get early adopters to start using SoStocked. We had
offered lower prices to beta testers in
exchange for their feedback, insights, and patience! 🙂
Here’s a quick video of me hustling to get early adopters to start using SoStocked!
What made SoStocked different is that it ditched the algorithm-based ideas, which tons of sellers would
try but would then quickly abandon
for trusty spreadsheets they could understand and customize. We figured out what was causing sellers to
return to spreadsheets and then
baked that into the SoStocked software.
We ultimately put the control back in sellers' hands so that inventory forecasting and management with
SoStocked could be fully
customizable and fully understandable. We worked directly with sellers to gather feedback and are
continually developing and improving
based on that direct seller feedback.
Some of the seller communities included Titan Network, Million Dollar Sellers Group, and eCommerce Fuel. As the Amazon seller community helps us grow, we continue to reinvest everything back into growing the SoStocked team and software features. Our team is about 15 strong now and we’ve even been able to hire my husband Ari, who works full-time giving software demonstrations and helping to get new customers get onboarded and set up successfully.
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I’ve written over 50+ blog posts for Amazon sellers regarding inventory management, forecasting, logistics, product sourcing, taxes, and industry news.
New to Amazon inventory management? Learn three inventory techniques you can implement right away.
Dive deeper into the nuances of the software with a real, live person who can answer all your questions.